Social Media Manager

Objective

We are seeking a Social Media Creator with a strong background in Organic Youtube Growth and has some experience creating content related to business. In this role, you upload, repurpose, create and optimize content for our youtube and tiktok channels.

KEY RESPONSIBILITIES

We’re looking for a strategic and creative mind to drive the growth of our content platforms. You won’t just be executing—you’ll be the brain behind the growth, analyzing what works, learning fast, experimenting with new formats, and constantly suggesting optimizations to improve reach and engagement.

This is a collaborative role, not a solo mission. You’ll work closely with our creative partner based in Kuala Lumpur and the Singapore team to co\-create content that is story\-driven and scalable across multiple platforms.

Your success will be measured by growth metrics, including:

• YouTube subscriber count
  
• TikTok, Instagram, and LinkedIn follower growth
  
• Newsletter subscription sign\-ups
  

This role is ideal for someone who blends creativity, analytical thinking, and a hunger to grow a purpose\-driven business media brand.

1\. YouTube Channel Growth \& Optimization

• Plan and execute organic YouTube content strategies aligned with our Man On A Mission Show and broader brand vision
  
• Write compelling titles, thumbnails, descriptions, and tags to improve discoverability and CTR
  
• Manage upload schedule and publishing workflow for long\-form podcast episodes and Shorts
  
• Analyze performance data (watch time, retention, CTR) to guide content improvements and audience growth
  

2\. Content Repurposing \& Storytelling

• Watch podcast recordings and identify 5–10 viral\-worthy, story\-driven moments per episode
  
• Repurpose content into YouTube Shorts, TikToks, Instagram Reels, and carousel posts
  
• Develop storytelling angles that resonate with B2B and founder audiences in Asia
  
• Maintain consistency in tone, branding, and messaging across all formats
  

3\. TikTok Content Creation

• Clip and edit key podcast moments into short\-form vertical videos with captions and hooks
  
• Adapt storytelling for TikTok's fast\-paced format while keeping the essence of the brand
  
• Use trends and viral formats to increase discoverability and engagement
  

4\. Community Engagement \& Audience Nurturing

• Actively respond to comments and DMs on YouTube, TikTok, and Instagram
  
• Spark conversations around content topics and encourage user participationMonitor feedback to inform future content direction and increase loyalty
  
• Help shape a loyal community that rallies around mission\-driven entrepreneurship
  

5\. Content Planning \& Collaboration

• Work closely with the founder and production team to plan content calendars
  
• Propose content series, recurring themes, or new segments that support long\-term growth
  
• Collaborate with designers to maintain visual brand integrity
  

6\. Platform \& Audience Insights

• Stay updated on YouTube and TikTok algorithm changes, best practices, and trends
  
• Provide monthly content reports and actionable insights to optimize for growth
  
• Conduct competitor analysis to identify opportunities for differentiation
  

REQUIREMENT

• Proven Experience in Business Content Creation – Must have created and managed social media content specifically targeted at business audiences (e.g. founders, startups, B2B, marketing, entrepreneurship).
  
• Strong Track Record in YouTube Channel Growth – Demonstrated ability to organically grow YouTube channels through strategy, optimization, and content repurposing. – Bonus if you’ve grown a channel past 10k or have contributed significantly to one that passed 100k.
  
• Proficiency in English (Written \& Spoken) – Must be able to write strong hooks, captions, and scripts that are clear, persuasive, and engaging. – Must be comfortable editing interview content and identifying shareable moments that communicate brand values effectively.
  
• Familiarity with tools like CapCut \& Canva.
  

Job Type: Full\-time

Pay: RM4,000\.00 \- RM5,000\.00 per month

Benefits:

• Work from home
  

Experience:

• youtube: 1 year (Required)
  

Language:

• English (Required)
  

Work Location: In person

Expected Start Date: 05/24/2025