As the content creator, you will be responsible for creating, reviewing and editing content for the company which will be published in the company’s websites and social media pages.
Here is a list of the duties for which a content creator will be responsible:
Creating content which will catch maximum customer interest (video/posting/reels)
Writing and reviewing content for websites, social media pages and public communications
Optimize Search Engine Optimization driven content and increase the site traffic
Collaborating with the content and marketing team to decide the brand taglines, logo and other promotional material
Measuring and monitoring company website and social media traffic statistics
Monitor the increase in traffic due to new content and take actions accordingly to improve the traffic metrics
Brainstorming and suggesting new ways to improve the traffic by tapping into new platforms and channels
Ensure that the content is compliant with the copyright and data protection laws
Maintain consistency in content and ensure alignment with the brand history and plans
Identify customers needs in relation to the company and write content to cater those needs